How to Measure Email Success (And Bounce Back After Mishaps) with Edward Cunningham of Vision Express

“If we’re going to fail, let’s fail fabulously.”

In this episode, Edward Cunningham, Senior CRM Data & Campaigns Manager at Vision Express, shares his journey through the highs and lows of campaign measurement, heat mapping, the art of personalization, and the surprising power of the “oops” email.

Tune in to discover how data can make or break your email strategy, and learn from Edward’s most memorable experiences in navigating the ever-evolving landscape of customer relationship management.

SOME EPISODE HIGHLIGHTS:

• (03:05) Measuring campaign performance accurately
• (09:09) Creating effective personalization
• (11:30) The art of the ‘oops’ email
• (14:38) Customer data and email strategy
• (17:06) “Failing fabulously”
• (23:16) Looking ahead to the future: emerging trends and technologies