Love in the Inbox: Mastering Valentine’s Day Email Campaigns

Love is in the air, and marketers are getting creative with themed promotional emails across all industries.  

In the United States alone, the anticipated spend on Valentine’s Day this year is $26 billion. But how can email marketers ensure they send the right message to the right subscribers without relying solely on past purchase history? 

In a special Valentine’s Day episode of Email After Hours, we share insights on navigating the challenges of Valentine’s Day email campaigns, examine real-world examples of campaigns effectively standing out in the inbox, explain the new Gmail and Yahoo sender requirements, and dive into our unique past experiences running email campaigns for dating programs.

SOME EPISODE HIGHLIGHTS:

• (07:59) The challenges of Valentine’s Day email campaigns
• (15:39) The power of creativity and humor in email
• (17:28) Unique ways to cut through the noise in Valentine’s Day emails
• (19:37) Impact of the New Gmail and Yahoo bulk sender requirements