Email After Hours: Episode 28
Navigating Yahoo and Gmail’s New Bulk Sender Rules Like a Boss
2024: The year everything changed for email marketing. 🤯
Join Danielle and Guy as they speak to Yahoo’s Marcel Becker about the new sender requirements from Yahoo and Google, and what they mean for your campaigns.
Feeling stumped by Yahoo and Gmail’s new requirements for bulk email senders?
There’s plenty of misinformation floating around about what these requirements mean and how senders should adapt.
To find answers, we’re going straight to the source. In this episode, we’re talking to Marcel Becker: the Senior Director of Product Management at Yahoo. We’ll do a little mythbusting, address the biggest questions and misconceptions that have come from new requirements, and give senders practical advice to navigate them.
SOME EPISODE HIGHLIGHTS:
- (02:10) Why these new requirements have been implemented
- (05:30) Initial reactions and observations
- (07:18) The definition of bulk sender
- (09:31) Requirement 1: Authentication and DMARC
- (14:07) Requirement 2: One-click unsubscribe
- (18:20) Requirement 3: Spam/complaint thresholds
- (21:44) How to effectively monitor complaints
- (23:57) Encouraging unsubscribing over complaining
- (25:54) The consumer perspective
- (30:26) M3AAWG preview
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EPISODE 52
