Email After Hours: Episode 53
The Truth About Email Compliance That No One Talks About with Mickey Chandler
Is your email compliance up to snuff?
Join hosts Danielle Gallant and Guy Hanson as they dive deep into email compliance and deliverability with Mickey Chandler, founder of Whizardries. In this eye-opening episode, they explore why compliance should be the bedrock (not the ceiling) of email marketing, unpack the complex landscape of US privacy laws, and discuss the future of email regulations.
Whether you’re grappling with CAN-SPAM, GDPR, or accessibility requirements, this conversation offers a fresh perspective on building better email programs and enhancing deliverability through best practices rather than just meeting minimum legal requirements.
Are you an email marketing expert with bold opinions on the industry? Come chat with Guy and Danielle on a future episode! Drop a comment, ping us on LinkedIn, or simply fill out this guest form.
Topics we discuss:
- (03:49) Laws as the floor, not the ceiling
- (20:56) Consent as the path of least resistance
- (26:23) Data minimization strategy
- (30:22) Accessibility implementation challenges
- (32:49) Future of DMARC requirements
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